• Remove, merge or add to pages that have little useful content on them.
  • Check the site loads properly in different web browsers and screen resolutions.
  • Analyse inbound link profile.
  • Ensure call to actions are located in prominent positions.
  • Link to important pages from the homepage and/or main navigation area.
  • Improve the readability and formatting of written content.
  • Check for and fix broken links.
  • Add structured data mark-up code.
  • Claim authorship of content.
  • Fix duplicate content issues.
  • Add in-content links where appropriate.
  • Remove unnecessary outbound links.
  • Create a user-friendly 404 error page.


  • Source: http://www.seomark.co.uk/on-site-optimisation/#ixzz3wU3AgWBj

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